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Volume 5, Issues 1-2

2008/2007

This double issue for 2007/08 features a range of focussed articles from around the world on the teaching and learning of public relations, collected together as a special issue on public relations pedagogy. We're very grateful to Dr Lisa T Fall for kicking off the idea for this special issue and recruiting some stellar contributors: see below for examples of their work. Plus, our usual diverse array of broader articles on current issues and research in public relations and communication generally is featured in an accompanying omnibus issue.

Thank you to all the authors for supporting PRism's mission to provide quality materials online by sending in your relevant and thoughtful work, including the excellent book and conference reviews and fascinating commentary pieces that keep us informed and entertained throughout the year.

​
Elspeth Tilley (and Frank Sligo)
​Editor
REFEREED ARTICLES
Culture matters: Comparing tertiary public relations curricula in the United States of America, the United Kingdom, and South Korea
Wonjun Chung 
​View PDF

Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task
Melanie James
View PDF

Why are you giggling? An exploratory investigation of communication educators’ interactions with international students
Cong Li
​View PDF

Public relations interns and ethical issues at work: Perceptions of student interns from three different universities
Charles A. Lubbers, Pamela G. Bourland-Davis and Brad L. Rawlins
​View PDF

Building self-evaluation skills through criterion-referenced assessment in public relations
Amisha Mehta and Robina Xavier
​View PDF

Destination public relations: Understanding the sources that influence course selection for and career preferences of postgraduate students
Robina Xavier, Amisha Mehta and Ingrid Larkin
​View PDF

Public relations and climate change impacts: Developing a collaborative response
Chris Galloway and Margaret Lynn
​View PDF

Country Practice: A case study of regional public relations practice
Bronwyn Kirby
​View PDF

Did you get my message? Transferring public relations messages to broadcast media discourse
Christie M. Kleinmann
​View PDF

The conundrum of public relations versus marketing: Clarifying the differences in terms of relationship management
Ursula Ströh
​View PDF

Research priorities for public relations: The Asia Pacific insights from an international Delphi study
Tom Watson
View PDF

COMMENTARY ARTICLE
A sense of agency: Utilising firms in the public relations campaigns course
Vince Benigni, J. Christopher Wood and Glen Cameron
​View PDF


Learning to break the PR habit
Sandra Duhe
View PDF
BOOK REVIEW
Wittenbrink, B., & Schwarz, N. (Eds.). (2007). Implicit measures of attitudes. New York, NY: Guilford.
Reviewed by Robina Xavier
View PDF
CONFERENCE REPORTS
2008 International Communication Association Conference
Report by Jennifer Bartlett
View PDF

2007 Australia New Zealand Communication Association Conference
Report by Kate Fitch
​View PDF

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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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