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Volume 9, Issue 2

2012

SPECIAL ISSUE: 
Exploring Power and Public Relations

This special issue, titled 'Exploring power and public relations', is the 2012 winning entry in the PRism prize for special issue editorship.

The multi-institution Australian team of James Mahoney (University of Canberra), Marianne Sison (RMIT University), and Joy Chia (Monash University) developed a topical and important call for papers that identified power as a research area at the crux of public relations ability to continue to mature as both a profession and a scholarly discipline.  The editors also recruited Kevin Moloney, author of Rethinking Public Relations: PR Propaganda and Democracy (Routledge), and Johanna Fawkes, who specialises in public relations and ethics, to write the editions preface. Hence the editors' own piece appears at the end of the issue, to provide a wrap-up of the array of thought-provoking and topical theory and research presented therein and some thoughts for 'where to next'.

The PRism prize judges commented in their intitial award of the prize for 2012 that "one of the strengths / unique qualities of PRism is that it does not narrowly define what constitutes public relations.  This special issue will support that wide view ... [and] encourage an array of thoughtful submissions".  We think you will agree, if you read on, that that promise has been amply fulfilled.


Elspeth Tilley
Editor
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​
James Mahoney, Marianne Sison and Joy Chi
​Guest Editors
INTRODUCTION
Power? Its personal and public
Johanna Fawkes and Kevin Moloney
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REFEREED ARTICLES
What's wrong with asymmetry? Persuasion and power in public relations theory
Adam Dickerson
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Engaging worldviews, cultures, and structures through dialogue: The culture-centred approach to public relations
Mohan J. Dutta, Zhuo Ban and Mahuya Pal
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Understanding power in public relations in the age of digital natives and citizen journalists
Leah M. Omilion-hodges, Colin R. Baker and Bethany Weaver-Petry
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How today's digital landscape redefines the notion of power in public relations
Laurie M. Phillips and Daren C. Brabham
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Public relations practitioners' use of reverse mentoring in the development of powerful professional relationships
Betsy A. Hays and Douglas J. Swanson
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Starbucks: A case study examining power and culture via radical sociodrama
Bob Batchelor and Kaitlin Krister
​View PDF

CONCLUDING REMARKS
An exploration of power and public relations, but surely there's more
James Mahoney, Marianne Sison and Joy Chia
​View PDF
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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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PRism - Since 2003  (Website and journal hosting platform designed by Dr. Steve Elers)