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Volume 9, Issue 1

2013/2012

GENERAL AND SPECIAL ISSUE: 
Reimagining Online Public Relations

Elspeth Tilley
Editor


Book reviews edited by Richard Varey
REFEREED ARTICLES
Barriers to the public communication of science: Commercial constraints versus public understanding
Doug Ashwell
​View PDF

Managing relationships in open business models: The case of Spain's elBulli restaurant
César García
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Undergraduate students' perceptions of public relations: An Australian study
Damian John Gleeson
​View PDF

Greening the public relations curriculum: An integrative approach to teaching environmental communication best practices in the campaigns course
Corey A. Hickerson and Peter K. Bsumek
​View PDF

Promotion, monitoring and strategic advice: Professional communication in Australian local government
Peter Simmons and Felicity Small
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Legislators' reliance on mass media as information sources: Implications for symmetrical communication between public information officers, public relations practitioners and policymakers
Judith M. White, Matt Willis and Rachel A. Stohr
​View PDF

The boys are back in town: Rethinking the feminisation of public relations through the prism of social media
Liz Bridgen
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New media, new mentoring: An exploration of social media's role in public relations mentorships
Rowena Briones, Melissa Janoske and Michael Paquette
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Corporate communication on Twitter: Relationship effects on audience behaviour
Ji Young Kim and Jin K. Hammick
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Not everyone's aboard the online public relations train: The use (and non-use) of social media by public relations practitioners
Prue Robson and Melanie James
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Digital conversion: Social media, engagement, and the 'I am a Mormon' campaign
Brian Smith
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COMMENTARY ARTICLES
Media as audience: Should public relations students still learn to write like journalists?
Jennifer M. Keller
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Shared agency and brand image in reputation management
Luke Strongman
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BOOK REVIEWS
Jordan-Meier, J. (2011). The four stages of highly effective crisis management: how to manage the media in the digital age. Boca Raton, FL: CRC Press.​
Reviewed by Margie Comrie
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Johnson, B. (2012). The Little Red Book of PR Wisdom. Dee Why Beach, Australia: Deep Line Books.
Reviewed by Heather Smith
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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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PRism - Since 2003  (Website and journal hosting platform designed by Dr. Steve Elers)