Volume 8, Issue 2
2011
SPECIAL ISSUE: Segmenting Publics
This special issue on segmenting publics was awarded the PRism prize in 2011 for special issue editorship. Guest editors Dr Jennifer Vardeman-Winter, University of Houston, and Dr Natalie Tindall, Georgia State University, called for an intellectual discourse about the status of contemporary publics and organisational approaches to segmenting publics. In response, they have received a diverse and stimulating range of disciplinary and methodological perspectives on publics segmentation that emphatically fill a gap in the theoretical map of our discipline. We trust you enjoy their special issue of PRism, which offers insights from both new and established scholars. Particular thanks must go to the specialist referees recruited by Natalie and Jennifer for this issue, who were extremely generous with their time and feedback in support of PRism's ongoing mission to support and develop new writers in the public relations research field.
Elspeth Tilley
Editor
__________________________________________________
Guest Editors: Jennifer Vardeman-Winter and Natalie Tindall
SPECIAL ISSUE: Segmenting Publics
This special issue on segmenting publics was awarded the PRism prize in 2011 for special issue editorship. Guest editors Dr Jennifer Vardeman-Winter, University of Houston, and Dr Natalie Tindall, Georgia State University, called for an intellectual discourse about the status of contemporary publics and organisational approaches to segmenting publics. In response, they have received a diverse and stimulating range of disciplinary and methodological perspectives on publics segmentation that emphatically fill a gap in the theoretical map of our discipline. We trust you enjoy their special issue of PRism, which offers insights from both new and established scholars. Particular thanks must go to the specialist referees recruited by Natalie and Jennifer for this issue, who were extremely generous with their time and feedback in support of PRism's ongoing mission to support and develop new writers in the public relations research field.
Elspeth Tilley
Editor
__________________________________________________
Guest Editors: Jennifer Vardeman-Winter and Natalie Tindall
EDITORIAL
The current climate on publics segmentation research: Publics at a nexus of multiple identities and digitisation
Jennifer Vardeman-Winter and Natalie Tindall
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Jennifer Vardeman-Winter and Natalie Tindall
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REFEREED ARTICLES
Digitisation's impacts on publics: Public knowledge and civic conversation
Alessandro Lovari, Soojin Kim, Kelly Vibber and Jeong-Nam Kim
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Mapping mommy bloggers: Using online social network analysis to study publics
Katie Stansberry
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Illustration by examination: Using segmentation analysis as a public relations research tool to differentiate America's travelling public
Lisa T. Fall and Charles A. Lubbers
View PDF
The letting girls Glow! communication campaign: Methodological and conceptual lessons for segmenting teen publics
Leysan Khakimova, Rowena L. Briones, Stephanie Madden and Thomas Campbell
View PDF
Disaster on the web? A qualitative analysis of disaster preparedness websites for children
Karen M. Hilyard, Tatjana M. Hocke and Erin L. Ryan
View PDF
Alessandro Lovari, Soojin Kim, Kelly Vibber and Jeong-Nam Kim
View PDF
Mapping mommy bloggers: Using online social network analysis to study publics
Katie Stansberry
View PDF
Illustration by examination: Using segmentation analysis as a public relations research tool to differentiate America's travelling public
Lisa T. Fall and Charles A. Lubbers
View PDF
The letting girls Glow! communication campaign: Methodological and conceptual lessons for segmenting teen publics
Leysan Khakimova, Rowena L. Briones, Stephanie Madden and Thomas Campbell
View PDF
Disaster on the web? A qualitative analysis of disaster preparedness websites for children
Karen M. Hilyard, Tatjana M. Hocke and Erin L. Ryan
View PDF
COMMENTARY ARTICLE
Public segmentation using situation theory of problem solving: Illustrating summation method and testing segmented public profiles
Jeong-Nam Kim
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Jeong-Nam Kim
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