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Volume 8, Issue 1

2011

Welcome to PRism's general issue for 2011. We hope you enjoy its wide range of different viewpoints on communication, public relations, and related areas of theory and research.


Elspeth Tilley
Editor


Book reviews edited by Richard Varey
REFEREED ARTICLES
Contemporary challenges impacting on the practice of public relations in Nigeria (1990-2011)
Olusanmi C. Amujo and T. C. Melewar
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Hired guns and moral torpedos: Balancing the competing moral duties of the public relations professional
Kati Tusinski Berg and Kevin Gibson
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Speech, script, and performance: Towards a public poetics of the political speechwriter's role
Tom Clark
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Negotiating medical news: Strategies used by reporters and public relations practitioners
Patrizia Furlan
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An integrative review of storytelling: Using corporate stories to strengthen employee engagement and internal and external reputation
​Rob Gill 
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Relationship outcomes in an organisation with a mechanical structure
Tiffany Derville Gallicano and Teresa A. Heisler
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Ready, aim, fire: Key messages in public relations campaigns
Melanie James
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Back to the future: Is strategic management (re)emerging as public relations' dominant paradigm?
Lynette M. McDonald and Aparna G. Hebbani
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South African marketing and communication agencies' understanding of integrated communication (IC): A true reflection of the concept?
Ilse Niemann-Struweg and Anske F. Grobler
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Power and gender at the crossroads: A qualitative examination of the nexus of power and gender in public relations
Katie R. Place
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'What on earth?': Understanding ambiguity toleration in business communication
Luke Strongman
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Return on investment in public relations: A critique of concepts used by practitioners from communication and management science perspectives
Tom Watson and Ansgar Zerfass
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Technology and crisis communication: Emerging themes from a pilot study of US public relations practitioners 
Cory Lynn Young, Arhlene A. Flowers and Nate (Zheli) Ren
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BOOK REVIEWS
Carroll, C. E. (Ed.). (2011). Corporate reputation and the news media: Agenda-setting within business news coverage in developed, emerging, and frontier markets. New York, NY: Routledge.
Reviewed by Mary Power
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Doorley, J. & Garcia, H.  (2011). Reputation management : The key to successful public relations and corporate communication (2nd ed.). Abingdon, England: Routledge.
Reviewed by Joy Chia
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Kelleher, T. (2007). Public relations online: Lasting concepts for changing media. Thousand Oaks, CA: Sage.
Reviewed by Elspeth Tilley
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Liu, S., Volcic, Z., & Gallois, C. (2011). Introducing intercultural communication: Global cultures and contexts. London, England: Sage.
Reviewed by John Hannon
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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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PRism - Since 2003  (Website and journal hosting platform designed by Dr. Steve Elers)