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Volume 7, Issue 2

2010

SPECIAL ISSUE:
Nonprofit Organization Relationships

This special issue on nonprofit organisation relationships was awarded the George Hines Prize 2009 for special issue editorship. Following the announcement of their win, guest editors Richard Waters and Denise Bortree have worked tirelessly to bring together a range of disciplinary and methodological perspectives on nonprofit organisations from a diversity of authors. We trust you enjoy their resultant special issue of PRism, which offers insights from both new and established scholars. Particular thanks must go to the specialist referees recruited by Richard and Denise for this issue, who were extremely generous with their time and feedback in support of PRism's ongoing mission to support and develop new writers in the public relations research field.
​
Elspeth Tilley
​Editor

________________________________


Richard Waters and Denise Sevick Bortree
​Guest Editors
EDITORIAL
Nonprofit relationship management and public relations: History and future directions
Richard Waters and Denise Sevick Bortree
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REFEREED ARTICLES
Applying Zaichowsky's involvement scales to the nonprofit organisation-volunteer relationship: Testing the mediating effect of involvement on cultivation strategies and relationship quality
Denise Sevick Bortree and Richard Waters
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Associations among relationship maintenance strategies, organisation-public relationship, and support for organisations: An exploratory study of the non-profit sector
Hannah Park and Yunna Rhee
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The nature of online social good networks and their impact on non-profit organisations and users
Katherine Branston and Lee Bush
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Celebrity and charity: A historical case study of Danny Thomas and St. Jude Children's Research Hospital, 1962-1991
Brooke Weberling
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Using dialogic web site design to encourage effective grantor-grantee relationships

Giselle A. Auger
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Relationship building in health public relations: A case study of an NGO's HIV/AIDS programme in Ethiopia
Paula Rausch
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When non-profit partnerships equal big profits: A closer look at an exemplar non-profit organisation relationship
Lucinda L. Austin
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"It's human beings talking to one another": The role of relationship building in non-profit lobbying
Jocelyn DeVance Taliaferro and Nicole Ruggiano
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Academic institutions' electronic-recruitment efforts on academic diversity: A comparative analysis of websites of US, UK, and South Korean universities
Wonjun Chung, Taejun David Lee and Vernon F. Humphrey
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Managing reputation for 'good works' while undertaking commercial activities: Communication best practice guidelines for charities
Tom Watson and Anna Marie White
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COMMENTARY ARTICLES
Crisis definition and response: Understanding non-profit practitioner perspectives
Hilary Fussell Sisco
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Using cultivation strategies to manage public relationships: A content analysis of non-profit organisations' websites
Kelly D. Williams and Brigitta R. Brunna
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Capitalising on the value in relationships: A social capital-based model for non-profit public relations
Jessalynn R. Strauss
​View PDF

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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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PRism - Since 2003  (Website and journal hosting platform designed by Dr. Steve Elers)