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Volume 6, Issue 1

2009

Welcome to our general issue for 2009. There was also a special guest-edited issue published in 2009, on global public relations, but as the steady stream of quality submissions on public relations topics of interest exceeded the parameters of just the special issue topic, we've continued to publish our regular omnibus issue as well.

Below you will find a diverse range of refereed articles, covering everything from educational issues to new media to research methods and theory-building. Please read, enjoy, and contribute to the debate and to the development of the discipline with your own articles or discussion pieces.


Elspeth Tilley
Editor


Book reviews edited by Richard Varey
REFEREED ARTICLES
Using public relations to address diversity issues on campus: A case study in goals, image and relationships
Brigitta R. Brunner and Mary Helen Brown
​View PDF

Collaborative curriculum development in public relations: Applying Solution Focused Brief Therapy (SFBT)
Chris Galloway and Debbi Weaver
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Dialogue through wikis: A pilot exploration of dialogic public relations and wiki websites
Corey A. Hickerson and Sharlene R. Thompson
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The case for case studies: Optimising the use of communication cases
Tony Jaques
​View PDF


The strategic value of corporate social responsibility: A relationship management framework for public relations practice
Kevin Jones and Jennifer L. Bartlett​
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Teaching blog management: Preparing professors for the opportunities and challenges of teaching Web 2.0 in the classroom
Jennifer A. Robinson and Richard D. Waters
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Probable applications of complex networks in public relations practices: A scenario-based approach
Burcu Selin Yilmaz and Ozgur Devrim Gunel
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BOOK REVIEWS
Pearson, C.M., Roux-Dufort, C., & Clair, J. A. (Eds.) (2007). International handbook of organizational crisis management. Thousand Oaks, CA: Sage.
Reviewed by Tony Jaques
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Johnston, J., & Zawawi, C. (2009). Public relations: Theory and practice (3rd ed.). Sydney, Australia: Allen & Unwin
Reviewed by John Cokley
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Johnston, J., & Zawawi, C. (Eds.) (2009). Public relations: Theory and practice (3rd ed.) Sydney, Australia: Allen & Unwin.
Chia, J., & Synnott, G. (Eds.) (2009). An introduction to public relations: From theory to practice. Melbourne, Australia: Oxford University Press.
Reviewed by Donald Alexander
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Sheehan, M. & Xavier, R. (Eds.) (2009). Public relations campaigns. Melbourne, Australia: Oxford University Press.
Reviewed by Damian J. Gleeson
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van Ruler, B., Vercic Tkalac, A., & Vercic, D. (2008). Public relations metrics: Research and evaluation. London, England: Routledge.
Reviewed by Kane Hopkins
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Wodak, R., & Krzyzanowski, M. (2008). Qualitative discourse analysis in the social sciences. New York, NY: Palgrave Macmillan.
Reviewed by Thomas Owen
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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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