Volume 4, Issue 2
2006
SPECIAL ISSUE: Public Relations Measurement and Evaluation
Welcome to a PRism special issue on evaluation and measurement. This issue was the brain child of, and has been edited by, Dr Tom Watson, Associate Professor in Communication and Head, School of Communication, at Charles Sturt University, Bathurst, Australia. Tom has researched and written extensively on evaluation of public relations programmes and his book, Evaluating Public Relations, co-authored with Paul Noble, was published recently by Kogan Page.
As Tom notes in his editorial, measurement and evaluation are perennial topics much in need of a transition from conceptualisation to application. His work in this issue of PRism takes that step. Tom has attracted a range of well theorised and highly practical contributions from some of the leading thinkers on public relations evaluation today, and all of the authors have participated fully in the spirit of information dissemination that is possible online by allowing complete open access to their articles.
So enjoy! And please pass on to others who are working or studying in public relations the web address for these inspirational and innovative materials which have so generously been made freely available to you.
Elspeth Tilley
Editor
__________________________________________________
Guest Editor: Tom Watson
SPECIAL ISSUE: Public Relations Measurement and Evaluation
Welcome to a PRism special issue on evaluation and measurement. This issue was the brain child of, and has been edited by, Dr Tom Watson, Associate Professor in Communication and Head, School of Communication, at Charles Sturt University, Bathurst, Australia. Tom has researched and written extensively on evaluation of public relations programmes and his book, Evaluating Public Relations, co-authored with Paul Noble, was published recently by Kogan Page.
As Tom notes in his editorial, measurement and evaluation are perennial topics much in need of a transition from conceptualisation to application. His work in this issue of PRism takes that step. Tom has attracted a range of well theorised and highly practical contributions from some of the leading thinkers on public relations evaluation today, and all of the authors have participated fully in the spirit of information dissemination that is possible online by allowing complete open access to their articles.
So enjoy! And please pass on to others who are working or studying in public relations the web address for these inspirational and innovative materials which have so generously been made freely available to you.
Elspeth Tilley
Editor
__________________________________________________
Guest Editor: Tom Watson
EDITORIAL
REFEREED ARTICLES
Measuring the immeasurable?
Joy Chia
View PDF
War reporting and Australian defence public relations: An exchange
Zoe Hibbert and Peter Simmons
View PDF
Evaluation in use: The practitioner view of effective evaluation
Robina Xavier, Amisha Mehta and Anne Gregory
View PDF
Joy Chia
View PDF
War reporting and Australian defence public relations: An exchange
Zoe Hibbert and Peter Simmons
View PDF
Evaluation in use: The practitioner view of effective evaluation
Robina Xavier, Amisha Mehta and Anne Gregory
View PDF
COMMENTARY ARTICLES
Seven steps to the board room seat - a communications performance management system developed by Germany’s GPRA
Christoph Lautenbach
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Two-tier evaluation can help corporate communicators gain management support
Jim Macnamara
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Christoph Lautenbach
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Two-tier evaluation can help corporate communicators gain management support
Jim Macnamara
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CASE STUDY
Blogs, mash-ups and wikis – new tools for evaluating event objectives: A case study on the LIFT06 conference in Geneva
Glenn O’Neil
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Glenn O’Neil
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BOOK REVIEWS
Field, A. (2005). Discovering statistics using SPSS (2nd ed.). London, England: Sage.
Reviewed by Sandra C. Duhé
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Heath, R. L., & Coombs, W. T. (2006). Today’s public relations: An introduction. Thousand Oaks, CA: Sage.
Reviewed by Alison Henderson
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Reviewed by Sandra C. Duhé
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Heath, R. L., & Coombs, W. T. (2006). Today’s public relations: An introduction. Thousand Oaks, CA: Sage.
Reviewed by Alison Henderson
View PDF
CONFERENCE REPORT
