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Volume 4, Issue 1

2006

Welcome to the 2006 general issue of PRism. We aim to provide public relations and communication researchers and practitioners with high standard, refereed online reference materials, and furnish new academic writers with a refereed outlet to encourage development of top quality scholarly work.

For this issue, we have trialled a new rolling publication schedule for refereed articles, and we are pleased to report that the process has resulted in rapid publication turnarounds throughout the year. Issue 4(1) is now complete, but we'll be continuing to use the great potential of staggered online publication in future issues, so please feel free to submit your research articles for refereeing at any time. Click here for submission guidelines.

Also don't forget to check the main PRism home page regularly for special issues.

​
Elspeth Tilley 
​Editor


Book reviews edited by Richard Varey
REFEREED ARTICLES
The methodical avoidance of experiments in public relations research
Lois Boynton and Elizabeth Dougall
View PDF

How the relationship between the crisis life cycle and mass media content can better inform crisis communication
Gwyneth Howell and Rohan Miller
View PDF

Misuse of the term ‘stakeholder’ in public relations
Steve Mackey
View PDF

Ethics and the promotion of consumer brands to children: Marketing public relations in the UK toy industry
Della Pike and Nigel Jackson
View PDF

Exercises in rhetorical form: Teaching public relations from a praxis perspective
Kathleen Glenister Roberts
View PDF

The rhetoric of reputation: Vision not visibility
Anne Surma
View PDF

COMMENTARY ARTICLE
Publics, dialogism, and advocacy: Notes towards a reconceptualisation of public relations in the United States
Annette Holba
View PDF
CONFERENCE REPORTS
2005 BledCom
Report by Tom Watson
​View PDF

2006 Australia New Zealand Communication Conference
Report by Kate Finch

[PDF unable to be retrieved from old PRism website] ​
BOOK REVIEWS
Holmes, D. (2005). Communication theory: Media, technology and society. London, England: Sage.
Reviewed by Richard Varey
​View PDF

Surma, A. (2005). Public and professional writing: Ethics, imagination and rhetoric. Hampshire, England: Palgrave Macmillan.
Reviewed by Stephen Tanner
View PDF

Newsom, D., Turk, J.V., & Kruckeberg, D. (2004). This is PR: The realities of public relations (8th ed.). Belmont, CA: Wadsworth.
Reviewed by Susanne Taylor
View PDF

Hendrix, J. (2004). Public relations cases (6th ed.). Belmont, CA: Wadsworth/Thomson Learning.
Reviewed by Jennifer Bartlett
View PDF

Parkinson, M.G., & Ekachai, D. (2006). International and intercultural public relations: A campaign case approach. Boston, MA: Pearson Education
Reviewed by Kate Fitch
View PDF

Oliver, S. M. (Ed.) (2005). Handbook of corporate communication and public relations: Pure and applied. London, England: Routledge.
Reviewed by Donald Alexander
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Galloway, C., & Kwansah-Aidoo, K. (2005). Public relations issues and crisis management. Melbourne, Australia: Thomson Social Science Press.
Reviewed by Tony Jaques
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Bakan, J. (2004). The corporation: The pathological pursuit of profit and power. New York, NY: Free Press.
Reviewed by Richard Phillipps
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Treadwell, D.F. & Treadwell, J.B. (2004). Public relations writing: principles in practice. Thousand Oaks, CA: Sage.
Reviewed by Christopher Galloway
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McGregor, J., & Comrie, M. (Eds.) (2002). What's news? Reclaiming journalism in New Zealand. Palmerston North: Dunmore.
Reviewed by Catherine Strong
View PDF
VIEWPOINT
Viewpoints is a new section in which we publish short opinion pieces on the broad topic of public communication and communication guidelines. We particularly encourage working practitioners to offer their insights and case studies in this section. All viewpoints are, of course, authors' own.

Transparency
Dannielle Blumenthal
​View PDF

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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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PRism - Since 2003  (Website and journal hosting platform designed by Dr. Steve Elers)