Volume 3, Issue 2
2005
Welcome to a special issue of PRism from the Social Marketing Downunder Conference, held in Wellington, New Zealand, in March 2005.
This special issue has been created for two key reasons: first, to give academic presenters at the conference the opportunity to have their work refereed for scholarly publication after the conference and, second, to bring social marketing activities to greater awareness among the public relations community and strengthen links between the two as-yet-quite-distinct (yet clearly overlapping) paradigms.
Two articles successfully passed our referees' rigorous standards. To complement these items we have also showcased a selection of presentations from the conference, which give you an idea of the high quality of presentations, and excellent breadth of issues covered.
We look forward to more collaboration between our disciplines in future, and we hope you enjoy the fascinating and diverse range of refereed and non-refereed materials below.
Elspeth Tilley
Editor
Welcome to a special issue of PRism from the Social Marketing Downunder Conference, held in Wellington, New Zealand, in March 2005.
This special issue has been created for two key reasons: first, to give academic presenters at the conference the opportunity to have their work refereed for scholarly publication after the conference and, second, to bring social marketing activities to greater awareness among the public relations community and strengthen links between the two as-yet-quite-distinct (yet clearly overlapping) paradigms.
Two articles successfully passed our referees' rigorous standards. To complement these items we have also showcased a selection of presentations from the conference, which give you an idea of the high quality of presentations, and excellent breadth of issues covered.
We look forward to more collaboration between our disciplines in future, and we hope you enjoy the fascinating and diverse range of refereed and non-refereed materials below.
Elspeth Tilley
Editor
REFEREED ARTICLES
Family communication: A catalyst for socially desired behaviours
Kane Hopkins
View PDF
Social marketing communication in a multicultural environment: Practical issues and theoretical contributions from cross-cultural marketing
Gary Noble and Michael Camit
View PDF
Kane Hopkins
View PDF
Social marketing communication in a multicultural environment: Practical issues and theoretical contributions from cross-cultural marketing
Gary Noble and Michael Camit
View PDF
CONFERENCE PRESENTATIONS
A new approach to social marketing: Intervention logic modelling and research evaluation
Andrea Kan and Paul Duignan
View PDF (summary) | View PDF (slides)
Older smokers' response to quit campaigns in Australia
Trinette Kinsman and Robert Donovan
View PDF (summary) | View PDF (slides)
Promoting fruit and vegetable consumption for improved health
Rob Lawson and John Williams
View PDF (summary) | View PDF (slides)
Integrated campaign to encourage rural behaviour change
Terry Parminter
View PDF (summary) | View PDF (slides)
Everyday communities
Marlane Welsh-Morris and Nicola Harvey
View PDF (summary) | View PDF (slides)
Andrea Kan and Paul Duignan
View PDF (summary) | View PDF (slides)
Older smokers' response to quit campaigns in Australia
Trinette Kinsman and Robert Donovan
View PDF (summary) | View PDF (slides)
Promoting fruit and vegetable consumption for improved health
Rob Lawson and John Williams
View PDF (summary) | View PDF (slides)
Integrated campaign to encourage rural behaviour change
Terry Parminter
View PDF (summary) | View PDF (slides)
Everyday communities
Marlane Welsh-Morris and Nicola Harvey
View PDF (summary) | View PDF (slides)
