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Volume 3, Issue 1

2005

Welcome to Volume 3, Issue 1 of PRism. We aim to provide public relations and communication researchers and practitioners with high standard, refereed online reference materials, and furnish new academic writers with a refereed outlet to encourage development of top quality scholarly work. This issue provides a diverse blend of writing on topics both practical and theoretical, from writers with both long-held experience and fresh insights. Enjoy!

PS You'll note that, as we plan two issues this year instead of our usual single annual issue, we have now adopted a standard volume/issue numbering system.

​
Elspeth Tilley 
​Editor
EDITORIAL
Research and the peer review process
Elspeth Tilley
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REFEREED ARTICLES
Linking diversity and public relations in higher education
Brigitta R. Brunner
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Public relations ethics: A simpler (but not simplistic) approach to the complexities
Karey Harrison and Chris Galloway
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Public relations agencies in the UK travel industry: Does size matter?
Lucy Mart, Beth Cooper and Nigel Jackson
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G-rated animated film violence: An issue waiting to be managed
Tamara L. Wandel
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ROI or evidence-based PR: The language of public relations evaluation
Tom Watson
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They don’t see things like we do: A simultaneous analysis of the influence of formal organisational, emergent, and individual factors on emergent patterns in perceptions of organisational mission
Robert Whitbred
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COMMENTARY ARTICLES
Peer reviewing ‘A privilege and a responsibility’
Jane Johnston
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The use of press releases: A case study of the Athens 2004 Olympic Games
Nick Linardopoulos
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A few good men: Gender balance in the Western Australian public relations industry
Greg Smith
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What’s in a name? Everything. The appropriateness of ‘public relations’ needs further debate
Elspeth Tilley
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BOOK REVIEWS
Christians, C. G., Fackler, M., Rotzoll, K. B., & Mckee, K. B. (2004). Media ethics: Cases and moral reasoning (7th ed.). New York, NY: Addison Wesley Longman.
Reviewed by Joy Chia
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McCusker, G. (2005). Talespin: Public relations disasters - Inside stories and lessons learnt. London, England: Sterling, VA: Kogan Page.
Reviewed by Kate Fitch
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Downs, C.W. & Adrian, A.D. (2004). Assessing organizational communication: Strategic communication audits. London, England: Guildford.
Reviewed by Jeannie Fletcher
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Wykes, M. & Gunter, B. (2005). The media and body image: If looks could kill. London, England: Sage.
Reviewed by Susan Fountaine
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Fogg, C. (2005). Release the hounds: A guide to research for journalists and writers. Sydney, Australia: Allen & Unwin.
Reviewed by James Hollings
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Kimmel, A. J. (2004). Rumor and rumor control: A managers guide to understanding and combatting rumors. Mahwah, NJ: Lawrence Erlbaum Associates.
Reviewed by Gwyneth Howell
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Sligo, F., & Bathurst, R. (2005). Communication in the New Zealand workplace: Theory and practice. Wellington, New Zealand: Software Technology New Zealand.
Reviewed by Jacquie L'Etang
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Berger, A. A. (2005). Media analysis techniques (3rd ed.). London, England: Sage.
Reviewed by Sean Phelan
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Denton, Robert E. Jr. (Ed). (2004). Language, symbols and the media: Communication in the aftermath of the World Trade Center attack. Somerset, NJ: Transaction.
Reviewed by Mark Antony Smith
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Rakow, L. F. & Wackwitz, L. A. (Eds). (2004). Feminist communication theory: Selections in context. Thousand Oaks, CA: Sage.
Reviewed by Anne-Marie Tokley
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Haddon, L. (2004). Information and communication technologies in everyday life: A concise introduction and research guide. Oxford, England: Berg.
Reviewed by Richard J. Varey
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Lewis, S. (2004). Events made simple. Crows Nest, Australia: Allen & Unwin.
Reviewed by Tom Watson
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Watson, T., & Noble, P. (2005). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. London, England: Kogan Page.
Reviewed by Robina Xavier
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CONFERENCE REPORTS
2005 Public Relations Institute of Australia Conference
Report by Tom Watson
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2004 Spin and Corporate Power Conference
Report by Chris Galloway
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2004 Journalism Education Association of New Zealand Conference
Report by Alan Samson
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​
2005 Better by Design Conference
Report by Annick Janson
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PRism​ (ISSN: 1448-4404)
Published by

Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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PRism - Since 2003  (Website and journal hosting platform designed by Dr. Steve Elers)