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2022

Welcome to Volume 18, Issue 1. Research articles will be published here on a rolling basis once accepted for publication.

Niki Murray
Editor

REFEREED ARTICLE

Effect of Influencer Marketing on Travelers' Destination and Hotel Choice: The Moderating Role of Advertising Duration
Jay Trivedi, Ramzan Sama, and Parvinder Arora
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PRism​ (ISSN: 1448-4404)
Published by
Center for Culture-Centered Approach to Research and Evaluation (CARE)
School of Communication, Journalism and Marketing
​Massey University
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PRism - Since 2003  (Website and journal hosting platform designed by Dr. Steve Elers)