Volume 13, Issue 1
2016
SPECIAL ISSUE: PRINZ Strategic Communication in the Digital Age
The prospect of strategic communication in the digital age is, to extend Heath's (2006) analogy, surrounded by a thick mist, given the many uncertainties and risks as well as opportunities afforded by rapidly changing technologies. In an attempt to identify markers in this mist, this special issue of PRism invited scholars to re-examine and re-imagine strategic communication theories, practices and research in diverse contexts, at multiple levels, and from different perspectives. At the centre of our guiding critical reflection and philosophical inquiry are the questions: what does it mean to be strategic in the digital age, and to whom should strategic communication add value? The nine articles collected in this edition are selected from the papers presented at the 2016 International Public Relations and Advertising (PRAD) Conference in Wellington, New Zealand where scholars from different parts of the world had a fruitful discussion of the theme. This special issue was the winner of the Public Relations Institute of New Zealand PRism prize for 2016. Many thanks to PRINZ for their sponsorship, which enabled us to share this important collection of new research with you.
Jenny Zhengye Hou and Susan Fountaine
Guest Editors
SPECIAL ISSUE: PRINZ Strategic Communication in the Digital Age
The prospect of strategic communication in the digital age is, to extend Heath's (2006) analogy, surrounded by a thick mist, given the many uncertainties and risks as well as opportunities afforded by rapidly changing technologies. In an attempt to identify markers in this mist, this special issue of PRism invited scholars to re-examine and re-imagine strategic communication theories, practices and research in diverse contexts, at multiple levels, and from different perspectives. At the centre of our guiding critical reflection and philosophical inquiry are the questions: what does it mean to be strategic in the digital age, and to whom should strategic communication add value? The nine articles collected in this edition are selected from the papers presented at the 2016 International Public Relations and Advertising (PRAD) Conference in Wellington, New Zealand where scholars from different parts of the world had a fruitful discussion of the theme. This special issue was the winner of the Public Relations Institute of New Zealand PRism prize for 2016. Many thanks to PRINZ for their sponsorship, which enabled us to share this important collection of new research with you.
Jenny Zhengye Hou and Susan Fountaine
Guest Editors
EDITORIAL
Moving forward through the mist: Reimagining strategic communication in the digital age
Jenny Zhengye Hou and Susan Fountaine
View PDF
Jenny Zhengye Hou and Susan Fountaine
View PDF
REFEREED ARTICLES
Illuminating and addressing two 'black holes' in public communication
Jim Macnamara
View PDF
Small business, shifting boundaries: A case study of strategic communication in the digital age
Susan Fountaine
View PDF
Managing social media for strategic communication in a New Zealand university: Implications from a case study
Jenny Zhengye Hou
View PDF
Prosumers with passion: Learning what motivates bloggers as digital influencer stakeholders
Catherine Archer and Paul Harrigan
View PDF
Natural disaster strategic communication: Drone, data and backpack journalism trends
Catherine R. Strong and Norman Zafra
View PDF
Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience
Katharina Wolf and Catherine Archer
View PDF
What digital skills are required by future public relations practitioners and can the academy deliver them?
Donald Alexander
View PDF
Jim Macnamara
View PDF
Small business, shifting boundaries: A case study of strategic communication in the digital age
Susan Fountaine
View PDF
Managing social media for strategic communication in a New Zealand university: Implications from a case study
Jenny Zhengye Hou
View PDF
Prosumers with passion: Learning what motivates bloggers as digital influencer stakeholders
Catherine Archer and Paul Harrigan
View PDF
Natural disaster strategic communication: Drone, data and backpack journalism trends
Catherine R. Strong and Norman Zafra
View PDF
Teaching strategic communication in precarious times: First-hand insights into a digital, global learning experience
Katharina Wolf and Catherine Archer
View PDF
What digital skills are required by future public relations practitioners and can the academy deliver them?
Donald Alexander
View PDF
COMMENTARY ARTICLES
