Volume 12, Issue 2
2015
SPECIAL ISSUE: Stakeholder Engagement
For years, organisations have spent time, efforts and resources working to identify how to successfully engage with stakeholders. Research into stakeholder engagement is especially needed since the topic of engagement is lacking a clear theoretical definition and sound operationalisation. Yet, stakeholder engagement underlies much of the public relations or organisation? public communication profession and research. This special issue, sponsored by the Arthur W. Page Center for Integrity in Public Communication at Penn State University, includes seven articles, each with a specific focus on different aspects of stakeholder engagement.
Marcia W. DiStaso
Guest Editor
SPECIAL ISSUE: Stakeholder Engagement
For years, organisations have spent time, efforts and resources working to identify how to successfully engage with stakeholders. Research into stakeholder engagement is especially needed since the topic of engagement is lacking a clear theoretical definition and sound operationalisation. Yet, stakeholder engagement underlies much of the public relations or organisation? public communication profession and research. This special issue, sponsored by the Arthur W. Page Center for Integrity in Public Communication at Penn State University, includes seven articles, each with a specific focus on different aspects of stakeholder engagement.
Marcia W. DiStaso
Guest Editor
EDITORIAL
REFEREED ARTICLES
Examining the impact of advertising vs. public relations in consumer engagement with social responsibility
Dustin W. Supa and Melissa D. Dodd
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Identifying the values that guide stakeholder expectations
John Brummette and Lynn M. Zoch
View PDF
Social responsibility and the evolution of corporate philanthropy: An analysis of successful corporate-cause partnerships in an era of the global corporate citizen
Heidi Hatfield Edwards
View PDF
Online representations of employee resource groups inhibit employee engagement: A critical/cultural analysis of corporate websites
Cheryl Ann Lambert and Catalina Quintana
View PDF
Social media communicators' motivations for professional engagement: A study of altruism, reciprocity, and reputation
Alisa P. Lertpratchya and Serena Carpenter
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Considering ethics in visual storytelling: A study of nonprofit organisations on Instagram
Marcus Messner and Jeanine Guidry
View PDF
Ethical stakeholder engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK
Georgiana Grigore, Anastasios Theofilou, Tom Watson and Parichart Sthapitanonda
View PDF
Dustin W. Supa and Melissa D. Dodd
View PDF
Identifying the values that guide stakeholder expectations
John Brummette and Lynn M. Zoch
View PDF
Social responsibility and the evolution of corporate philanthropy: An analysis of successful corporate-cause partnerships in an era of the global corporate citizen
Heidi Hatfield Edwards
View PDF
Online representations of employee resource groups inhibit employee engagement: A critical/cultural analysis of corporate websites
Cheryl Ann Lambert and Catalina Quintana
View PDF
Social media communicators' motivations for professional engagement: A study of altruism, reciprocity, and reputation
Alisa P. Lertpratchya and Serena Carpenter
View PDF
Considering ethics in visual storytelling: A study of nonprofit organisations on Instagram
Marcus Messner and Jeanine Guidry
View PDF
Ethical stakeholder engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK
Georgiana Grigore, Anastasios Theofilou, Tom Watson and Parichart Sthapitanonda
View PDF
