Volume 12, Issue 1
2015
SPECIAL ISSUE: Fandom and Public Relations
From Miley Cyrus to Sex and the City to major league sports teams, Las Vegas casinos and international telcos sparring on Twitter - here are the stories we see every day and know are public relations cases and here, for the first time, is a concerted and collected effort to theorise how and why. This special issue on fandom and public relations is a recipient of the PRism prize for special issue editorship (click here for details of the PRism and George Hines Prizes). The prize was won by the team of Amber Hutchins and Natalie Tindall, who have worked extremely hard to compile a stimulating collection of contributions engaging with up-to-the-minute popular culture and its integral intersections with marketing and relationship building. Congratulations to the editors and all the contributors for pushing the boundaries of our discipline into new areas in thoughtful, interesting and timely ways.
Amber Hutchins and Natalie Tindall
Guest Editors
SPECIAL ISSUE: Fandom and Public Relations
From Miley Cyrus to Sex and the City to major league sports teams, Las Vegas casinos and international telcos sparring on Twitter - here are the stories we see every day and know are public relations cases and here, for the first time, is a concerted and collected effort to theorise how and why. This special issue on fandom and public relations is a recipient of the PRism prize for special issue editorship (click here for details of the PRism and George Hines Prizes). The prize was won by the team of Amber Hutchins and Natalie Tindall, who have worked extremely hard to compile a stimulating collection of contributions engaging with up-to-the-minute popular culture and its integral intersections with marketing and relationship building. Congratulations to the editors and all the contributors for pushing the boundaries of our discipline into new areas in thoughtful, interesting and timely ways.
Amber Hutchins and Natalie Tindall
Guest Editors
EDITORIAL
Things that don't go together? Considering fandom and re-thinking public relations
Amber Hutchins and Natalie Tindall
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Amber Hutchins and Natalie Tindall
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REFEREED ARTICLES
'Fan publics': An interdisciplinary conceptualisation of external supportive stakeholders
Melissa D. Dodd and William Kinnally
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From Hannah Montana to naked on a wrecking ball: Miley Cyrus' issues management, and corporate celebrity debranding/rebranding efforts
Damion Waymer, Sarah VanSlette and Kendall Cherry
View PDF
Fan forums, breast cancer and Sex and the City: Insight for health communicators
Heidi Hatfield Edwards
View PDF
Identifying and engaging online influencers through the social web
Kathleen Stansberry
View PDF
AT&T vs. T-Mobile on Twitter: A rhetorical situation of participatory culture in public relations
Nneka Logan
View PDF
Charting fandom through social media communication: A multi-league analysis of professional sports teams' Facebook content
Justin Walden and Richard D. Waters
View PDF
Melissa D. Dodd and William Kinnally
View PDF
From Hannah Montana to naked on a wrecking ball: Miley Cyrus' issues management, and corporate celebrity debranding/rebranding efforts
Damion Waymer, Sarah VanSlette and Kendall Cherry
View PDF
Fan forums, breast cancer and Sex and the City: Insight for health communicators
Heidi Hatfield Edwards
View PDF
Identifying and engaging online influencers through the social web
Kathleen Stansberry
View PDF
AT&T vs. T-Mobile on Twitter: A rhetorical situation of participatory culture in public relations
Nneka Logan
View PDF
Charting fandom through social media communication: A multi-league analysis of professional sports teams' Facebook content
Justin Walden and Richard D. Waters
View PDF
COMMENTARY ARTICLE
Standing out in a neon crowd: Exploring how to establish brand personalities on Twitter that help cultivate relationships with 'fans' and brand advocates
Kathleen Stansberry and Jessalynn Strauss
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Kathleen Stansberry and Jessalynn Strauss
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