Volume 10, Issue 1
2013
SPECIAL ISSUE: 10th Anniversary Issue
This 10th anniversary issue commemorates PRism's first decade. It includes both a themed 'state of the discipline' section and general articles. We thank Steve Mackey (Deakin University), C. Kay Weaver (University of Waikato), Jane Johnston (Bond University) and Jim Macnamara (University of Technology, Sydney) for generously contributing the three special 'expert overview' articles in the state of the discipline section. These in-depth review pieces look at specific aspects of our discipline's history and development, particularly in our region and in the past decade, and stake a claim for how far we've come and, perhaps more importantly, how far we still have to go.
These are articles that crystallise important ideas often discussed but seldom captured, such as 'the New Zealand school', eloquently delineated by C. Kay Weaver, or public relations as the most important vehicle of a contemporary rhetoric that reclaims rhetoric's intellectual heritage as our way of 'being in the world', from Steve Mackey. Then Jane Johnston and Jim Macnamara's piece contributes an important autoethnographic case study approach to the burgeoning literature on the history of public relations in Australia, focusing particularly on our disciplinary publishing history - and who better to do so than two of the key figures in that publishing history.
These articles set out clear starting points for discussion and debate - they are not a final word but voices in a chorus, inviting both counterpoint and harmony. Please respond and continue the conversation - you can do so on Twitter, or by contributing articles that offer your own interpretations of the important issues raised in these 'anniversary articles'.
To complement the ten-year-review articles, we also have in this issue a fresh selection of general articles on everything from science communication to practical application of crisis communication theory. Enjoy!
Elspeth Tilley
Editor
Book reviews edited by Richard Varey
SPECIAL ISSUE: 10th Anniversary Issue
This 10th anniversary issue commemorates PRism's first decade. It includes both a themed 'state of the discipline' section and general articles. We thank Steve Mackey (Deakin University), C. Kay Weaver (University of Waikato), Jane Johnston (Bond University) and Jim Macnamara (University of Technology, Sydney) for generously contributing the three special 'expert overview' articles in the state of the discipline section. These in-depth review pieces look at specific aspects of our discipline's history and development, particularly in our region and in the past decade, and stake a claim for how far we've come and, perhaps more importantly, how far we still have to go.
These are articles that crystallise important ideas often discussed but seldom captured, such as 'the New Zealand school', eloquently delineated by C. Kay Weaver, or public relations as the most important vehicle of a contemporary rhetoric that reclaims rhetoric's intellectual heritage as our way of 'being in the world', from Steve Mackey. Then Jane Johnston and Jim Macnamara's piece contributes an important autoethnographic case study approach to the burgeoning literature on the history of public relations in Australia, focusing particularly on our disciplinary publishing history - and who better to do so than two of the key figures in that publishing history.
These articles set out clear starting points for discussion and debate - they are not a final word but voices in a chorus, inviting both counterpoint and harmony. Please respond and continue the conversation - you can do so on Twitter, or by contributing articles that offer your own interpretations of the important issues raised in these 'anniversary articles'.
To complement the ten-year-review articles, we also have in this issue a fresh selection of general articles on everything from science communication to practical application of crisis communication theory. Enjoy!
Elspeth Tilley
Editor
Book reviews edited by Richard Varey
REFEREED ARTICLES
A sophistical rhetorical approach to public relations
Stephen Mackey
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A history of public relations scholarship in Aotearoa New Zealand: From working on the margins to setting disciplinary agendas
C. K. Weaver
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Public relations literature and scholarship in Australia: A brief history of change and diversification
Jane Johnston and Jim Macnamara
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Employer expectations of public relations graduates' transmedia storytelling proficiency
Richie Barker and Karen Sutherland
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"Parties, air-kissing and long boozy lunches"? Public relations in the Australian fashion industry
Leah Cassidy and Kate Fitch
View PDF
Developing and teaching the crisis communication course
Mitchell Friedman
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Media releases and news: An analysis of how mainstream online media used Queensland Government communications
Jane Fynes-Clinton
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Meeting the media: Toward an interpersonal relationship theory between the public relations practitioner and the journalist
Jeremy Langett
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Prepare for anger, look for love: A ready reckoner for crisis scenario planners
Lynette M. McDonald and John Cokley
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Proactive environmental risk communication: Science reporters' evaluation of for-profit corporations' sustainability communication
Sun-A Park and Glen T. Cameron
View PDF
Stephen Mackey
View PDF
A history of public relations scholarship in Aotearoa New Zealand: From working on the margins to setting disciplinary agendas
C. K. Weaver
View PDF
Public relations literature and scholarship in Australia: A brief history of change and diversification
Jane Johnston and Jim Macnamara
View PDF
Employer expectations of public relations graduates' transmedia storytelling proficiency
Richie Barker and Karen Sutherland
View PDF
"Parties, air-kissing and long boozy lunches"? Public relations in the Australian fashion industry
Leah Cassidy and Kate Fitch
View PDF
Developing and teaching the crisis communication course
Mitchell Friedman
View PDF
Media releases and news: An analysis of how mainstream online media used Queensland Government communications
Jane Fynes-Clinton
View PDF
Meeting the media: Toward an interpersonal relationship theory between the public relations practitioner and the journalist
Jeremy Langett
View PDF
Prepare for anger, look for love: A ready reckoner for crisis scenario planners
Lynette M. McDonald and John Cokley
View PDF
Proactive environmental risk communication: Science reporters' evaluation of for-profit corporations' sustainability communication
Sun-A Park and Glen T. Cameron
View PDF
BOOK REVIEWS
Mahoney, J. (2013). Strategic communication: Principles and practice. Melbourne, Australia: Oxford University Press.
Reviewed by Mimi Hodis
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Reviewed by Mimi Hodis
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