Edited by Elspeth Tilley.

Book reviews edited by Richard Varey.

Welcome to the 2006 general issue of PRism.  We aim to provide public relations and communication researchers and practitioners with high standard, refereed online reference materials, and furnish new academic writers with a refereed outlet to encourage development of top quality scholarly work. 

For this issue, we have trialled a new rolling publication schedule for refereed articles, and we are pleased to report that the process has resulted in rapid publication turnarounds throughout the year.  Issue 4(1) is now complete, but we'll be continuing to use the great potential of staggered online publication in future issues, so please feel free to submit your research articles for refereeing at any time.  Click here for submission guidelines.

Also don't forget to check the main PRism home page regularly for special issues.  The top quality special issue on public relations measurement and evaluation is now online.

• Boynton, L., & Dougall, E. (2006). The methodical avoidance of experiments in public relations research.  PRism 4(1): http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Boynton_Dougall.pdf
   
• Howell, G., & Miller, R. (2006). How the relationship between the crisis life cycle and mass media content can better inform crisis communication. PRism 4 (1). Available at: http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Howell_Miller.pdf 
  
  
• Mackey, S. (2006). Misuse of the term ‘stakeholder’ in public relations. PRism 4(1).  Available at: http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Mackey.pdf
   
• Pike, D., & Jackson, N. (2006). Ethics and the promotion of consumer brands to children: Marketing public relations in the UK toy industry.  PRism 4 (1):  http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Pike_Jackson.pdf 
  
  
• Roberts, K. G. (2006). Exercises in rhetorical form: Teaching public relations from a praxis perspective.  PRism 4(1): http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Roberts.pdf
  
  
• Surma, A. (2006). The rhetoric of reputation: Vision not visibility.  PRism 4(1): http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Surma.pdf
   
 

• Holba, A. (2006). Commentary: Publics, Dialogism, and Advocacy: Notes towards a reconceptualisation of public relations in the United States.  Available at: http://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/2006_general/Holba.pdf

• Click here for information on the contributors whose refereed or commentary articles appear in this issue.

• Tom Watson's report from BledCom 2005
• Kate Fitch's report from ANZCA 2006

• Richard Varey's review of David Holmes' Communication Theory: Media, Technology and Society, 2005
• Stephen Tanner's review of Anne Surma's Public and professional writing: Ethics, imagination and rhetoric, 2005
• Susanne Taylor's review of the latest edition of This is PR by Newsom, Turk & Kruckeberg
• Jennifer Bartlett's fresh perspective on Hendrix's 6th Edition of PR Cases
• Kate Fitch's review of Parkinson and Ekachai's International and Intercultural Public Relations
• Donald Alexander's review of Sandra Oliver's 2005 Handbook of Corporate Communication and Public Relations Pure and Applied
• Tony Jaques' review of Public Relations Issues and Crisis Management by Chris Galloway and Kwamena Kwansah-Aidoo
• Richard Phillipps' review of Joel Bakan's The Corporation: The Pathological Pursuit of Profit and Power
• Christopher Galloway's review of Treadwell & Treadwell's Public Relations Writing (updated edition)
• Catherine Strong's review of Comrie and McGregor's What's News

Viewpoints is a new section in which we publish short opinion pieces on the broad topic of public communication and communication guidelines.  We particularly encourage working practitioners to offer their insights and case studies in this section.  All viewpoints are, of course, authors' own.

• Dannielle Blumenthal, PhD, talks about the importance and effectiveness of transparency in media relations

Like to contribute a book review, conference report, or academic or general article?  We welcome your input.  Please see the PRism home page for guidelines for reviews and articles.

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