Dr. Elspeth Tilley was responsible for imagining and initiating PRaxis as an online public relations resource.  Elspeth co-ordinates content, features, contributors, and site design.  She also initiated the site's key feature, PRism refereed journal, and remains its general editor, responsible for the overall management of refereeing, editing, and publishing with assistance from regular guest editors and the journal's team of editors and referees.   

Elspeth is currently a Senior Lecturer in the Department of Communication, Journalism and Marketing at Massey University, Wellington.  Before emigrating to New Zealand to join Massey’s team in 2004, Elspeth directed the undergraduate and postgraduate public relations studies programmes at Bond University, Australia.  She has published refereed academic work in a wide range of communication-related areas including public relations ethics, political communication, citizen journalism, cross-cultural communication, media relations, internal communication, online communication, and frame analysis (see http://www.massey.ac.nz/?s86442856h for more detail). She has also published in the areas of adult literacy and postcolonial studies, and her PhD study was in colonial discourse analysis.  Elspeth has professional experience in journalism and public relations including as a trade journalist for specialist publications in the retailing, food and insurance industries, a freelance sports journalist, and a public relations consultant specialising in newsletter production, media relations, sponsorship management, and sports marketing.

Creative innovators Lena Andersson and Petter Gustavsen developed the initial truly funky site design. Their original vision continues to guide the site's design today.  Features have also been tweaked at different times by the ever-patient and hardworking Kim Braid (Miky MicroSolutions), and the enthusiastic, knowledgeable, and enormously helpful David Wallace.  Graphic design whizzes Sandra Donohue and Mark A. Smith generously donated their skills for the PRism logo, and Massey University's Chris Harris has been ever-ready to ably and cheerfully assist with troubleshooting and other clever IT solutions on a regular basis. Most recently Frank Simon and the team from ECCE TERRAM have effected a seamless site upgrade and hosting transfer. Without the involvement of these wonderful people nothing would ever have happened (or survived), so from the bottom of our collective PRism heart we thank you. 

The PRism journal could not function without support from its dedicated editorial board, whose members are unfailingly constructive and rigorous. Thank you to everyone who has made a contribution to refereeing: you are the guardians of PRism's standards and the source of its support for emerging writers. In short, you are the engine of the journal, without which it would stop.

Sincere thanks also to the regional editorial advisors, Professor C. Kay Weaver, Dr John Cokley, and Assoc. Prof. Lisa T. Fall.  All three have been unfailingly supportive of the editor for more than five years now, providing insightful strategic advice and collegial backup on a whole range of decisions about issues and procedures, helping always to ensure that the journal's quality, mission, and reputation are upheld.

The journal also could not exist without its editorial assistants, whose proofing skills and attention to detail are legendary. Thanks to: Emma Petherick, in the School of Humanities and Social Sciences, Bond University, for volume one; Astral Sligo for volume two; Chloe Barnes, for volume three; Monica Brooks for volume four; and Faye Lougher of Writeability for volume 5 onwards.  A special thank you to Lyn Tan for administrative support for Volumes 3 & 4, and to Sharon Benson, Executive Assistant in the School of Communication, Journalism & Marketing at Massey University, for tireless and ever-positive behind-the-scenes support in a whole range of ways, from the moment PRism arrived at Massey in 2004.

Enormous thanks must also go to PRism's Book Reviews Editor, Dr. Richard J Varey, who deserves many thanks for his generous ongoing support. Richard is Professor of Marketing, Department of Marketing,The Waikato Management School, University of Waikato.

Formerly Reader in Communication & Management, and Director of the Centre for Communication & Knowledge in Management, at the University of Salford, Richard is also a member of the editorial boards of the Journal of Communication Management, the Journal of Marketing Communications, Corporate Reputation Review, the Journal of Management Development, the International Journal of Applied Marketing and PRism; Online journal of refereed public relations and communication research. He is a member of the Advisory Committee of Corporate Communication International at Baruch College, New York University, and a member of the expert panel of the TechCast online forecasting think tank.

Richard has co-edited (with Prof. Barbara Lewis) Internal Marketing:Directions for Management (Routledge, 2000), and authored Marketing Communication: Principles and Practice (Routledge, 2001) and Relationship Marketing: Dialogue and Networks in the E-Commerce Era (Wiley, 2002). His papers have been published widely, including in the European Journal of Marketing, the Journal of Marketing, the Journal of Information Technology, the Journal of Communication Management, THEXIS, and the International Journal of Service Industry Management.

Please click here to email Richard with any suggested book reviews, queries about book review procedure, etc.

Finally last but not least thank you to all the special issue editors who have been willing to step up and 'give it a go'. Your courage and hard work has greatly enhanced PRism, diversifying the topic range of our content and bringing our work to wider audiences.  At the same time, you have been careful to maintain quality, producing issues of which we can all be proud.

Thank you.