For years, organisations have spent time, efforts and resources working to identify how to successfully engage with stakeholders. Research into stakeholder engagement is especially needed since the topic of engagement is lacking a clear theoretical definition and sound operationalisation. Yet, stakeholder engagement underlies much of the public relations or organisation? public communication profession and research. This special issue, sponsored by the Arthur W. Page Center for Integrity in Public Communication at Penn State University, includes seven articles, each with a specific focus on different aspects of stakeholder engagement.
Stakeholder Engagement: An ongoing conversation
Edited by Marcia W. DiStaso
Marcia DiStaso, Special Issue Editor
DiStaso M. W. (2015). Stakeholder engagement: An ongoing conversation. PRism 12(2): http://www.prismjournal.org/fileadmin/12_2/DiStaso.pdf
Supa. D. W., & Dodd, M. D. (2015). Examining the impact of advertising vs. public relations in consumer engagement with social responsibility. PRism 12(2): http://www.prismjournal.org/fileadmin/12_2/Supa_Dodd.pdf
Brummette, J., & Zoch, L. M. (2015). Identifying the values that guide stakeholder expectations. PRism 12(2): http://www.prismjournal.org/fileadmin/12_2/Brummette_Zoch.pdf
Hatfield Edwards, H. (2015). Social responsibility and the evolution of corporate philanthropy: An analysis of successful corporate-cause partnerships in an era of the global corporate citizen. PRism 12(2): http://www.prismjournal.org/fileadmin/12_2/Hatfield_Edwards.pdf
Lambert, C. A., & Quintana, C. (2015). Online representations of employee resource groups inhibit employee engagement: A critical/cultural analysis of corporate websites. PRism 12(2): http://www.prismjournal.org/fileadmin/12_2/Lambert_Quintana_Final.pdf
Lertpratchya, A. P., & Carpenter, S. (2015). Social media communicators motivations for professional engagement: A study of altruism, reciprocity, and reputation. PRism 12(2):http://www.prismjournal.org/fileadmin/12_2/Lertpratchya_Carpenter.pdf
Messner, M., & Guidry, J. (2015). Considering ethics in visual storytelling: A study of nonprofit organisations on Instagram. PRism 12(2): http://www.prismjournal.org/fileadmin/12_2/Messner_Guidry.pdf
Grigore, G., Theofilou, A., Watson, T., & Sthapitanonda, P. (2015). Ethical stakeholder engagement: Exploring the relationship between corporations and NGOs in Thailand, Romania, and the UK. PRism 12(2):http://www.prismjournal.org/fileadmin/12_2/Grigore_et_al.pdf
Would you like to contribute a book review, conference report, or academic or commentary article? We welcome your input, including your feedback on items in this issue. To make a contribution please see the ongoing call for papers page for guidelines for reviews and articles.
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