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        The Public Relations Resource Centre

Edited by Elspeth Tilley.

Welcome to thesecond issue ofPRism.Weaim toprovide PR and communication researchers and practitioners with high standard, refereed online reference materials, and furnish new academic writers with a refereed outlet to encourage development of top quality scholarly work.

This issue we bring you articles from a range of established international researchers, plus further new faces to show that our policy of encouraging new work is succeeding. There is a particular emphasis this issue on pedagogy, with Alexander's article raising a range of important questions about future directions in PR teaching, andarticles by Knabe, Demetrious, and Fallprofiling specificexamples ofPR educationchanging and developing, particularly in response to new technologies. However,you'll also find important reading on ethics by Harrison, new research on intercultural communication by Pfeifer and Love thatis useful for all communicators working in multi-cultural contexts, and a clearand practical application of appreciative inquiry methodsto the PR function by Galloway.

Finally,Thangaraj offerssome more light-hearted inquiry into typology and branding, and we round the issue off with nofewer than ten book reviews giving candid opinions of some of the latest PR and communication publications.

We hope you enjoy the issue. If you have a response or comment to anything you see here, please email us, and we will post your contribution online.

Table of Contents



Tilley, E.

The importance of online research dissemination.



Authors' & book reviewers' biographies


Refereed Articles



Click here for HTML abstracts of refereed articles, or click the green titles below to go directly to full article PDFs.



Harrison, J.

Conflicts of duty and the virtues of Aristotle in public relations ethics: Continuing the conversation commenced by Monica Walle.



Alexander, D.

Changing the public relations curriculum: A new challenge for educators.



Knabe, A. P.

Constructivist learning perspectives in the online public relations classroom.



Demetrious, K.

Finding voices: Authentic learning online in the field of public communication and citizenship. 



Pfeifer, D., & Love, M.

Leadership in Aotearoa New Zealand: A cross-cultural study.


Commentary Articles


Fall, L. T.


Civic engagement:  An examination of public relations students perceptions and attitudes in the field.









Galloway, C.


Appreciative public relations; An alternative to the problem-solution loop.









Thangaraj, J.


Fascinating fonts; Is the power of typography a marketing myth?








Book Reviews


Alexander, D.


Stacks, D.W. (2002). Primer of public relations research. New York: Guilford.









Bartlett, J.


Johnston, J., & Zawawi, C. (2003). Public relations; Theory and practice. (2nd ed.). Melbourne: Allen & Unwin.









Chia, J.


Crowley, D., & Mitchell, D. (1998). Communication theory today. London: Polity.









Cokley, J.


Cranor, L.F., & Wildman, S. S. (Eds.). (2003). Rethinking rights and regulations: International responses to new communications technologies. Massachusetts: MIT Press.









Jaques, T.


Hendrix, J.A. (2004). Public relations cases. (6th Ed.). Belmont, California: Wadsworth/Thomson Learning.









Johnston, J.


Diggs-Brown, B., & Glou, J. L. G. (2004). The PR style guide: Formats for public relations practice. Belmont, California; Wadsworth/Thomson Learning.









Mackey, S.


Cottle, S. (Ed.). (2003). News, public relations and power. London: Sage.









Phelan, S.


Trend, D. (Ed). (2001). Reading digital culture.  Massachusetts;  Oxford: Blackwell.









Tilley, E.


Jason, L. A., Keys, C., Suarez-Balcazar, Y., Taylor, R. R., & Davis, M. I. (Eds.). (2004). Participatory community research; Theories and methods in action. Washington DC: American Psychological Association.









Tilley, E.


Stiff, J. B., & Mongeau, P. A. (2003). Persuasive communication. (2nd Ed.). New York: Guilford.









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