These public relations resources links pages are sponsored by BulletPR. Thank you to Paul Matthews for updating and maintaining them. If you have a suggested link or spot a dead one, please email Paul by clicking here.
PR Resource Links - Media Relations
The symbols next to some links [A, Q, I, or C] designate whether the item is primarily an academic, quasi-academic, industry-based, or commercial resource.
Care and Feeding of The Press
The Care and Feeding of The Press; A guide for press relations staff compiled by Esther Schindler, with members of the Internet Press Guild, a nonprofit organization promoting excellence in journalism about the Internet.
Do's and Don'ts list for media releases
Some media release guidelines from Get The Word Out, a commercial news release and distribution service.
Fairness & Accuracy in Reporting (FAIR)
FAIR, a USA national media watch group, describes itself as "offering well-documented criticism of media bias and censorship since 1986. We work to invigorate the First Amendment by advocating for greater diversity in the press and by scrutinizing media practices that marginalize public interest, minority and dissenting viewpoints. As an anti-censorship organization, we expose neglected news stories and defend working journalists when they are muzzled. As a progressive group, FAIR believes that structural reform is ultimately needed to break up the dominant media conglomerates, establish independent public broadcasting and promote strong non-profit sources of information".
Free Press is a US-based "national nonpartisan organization working to increase informed public participation in crucial media policy debates, and to generate policies that will produce a more competitive and public interest-oriented media system with a strong nonprofit and noncommercial sector". The founder and board chairman is Robert W. McChesney, a professor at the University of Illinois and author or editor of eleven books, including Telecommunications, Mass Media, and Democracy: The Battle for the Control of U.S. Broadcasting, 1928-1935; Corporate Media and the Threat to Democracy; with Edward S. Herman, The Global Media: The New Missionaries of Corporate Capitalism; with John Nichols, Our Media, Not Theirs; and the multiple award-winning Rich Media, Poor Democracy: Communication Politics in Dubious Times. McChesney's newest books are The Problem of the Media: U.S. Communication Politics in the Twenty-First Century, and, with Ben Scott, Our Unfree Press: 100 Years of Radical Media Criticism.
Green Media Toolshed
Green Media Toolshed is anonprofit organisation dedicated to helping the environmental movement communicate more effectively by offering a professional suite of communication tools, trainings and services. Many useful tip sheets are provided free online, for example press release advice. See in particular the sample media plan page.
Greg WardMedia Training
Greg Ward is an Auckland-based journalist and media trainer. His site includes interview and presentation tips, and some free articles on the New Zealand context, plus links to NZ media.
IMPACS, the Institute for Media, Policy and Civil Society, is a Canadian charitable organisation committed to the protection and expansion of democracy and to strengthening civil society.It has an e-newsletter, lots of resources on developing media capacity for not-for-profits, and even worksheets from media skills training manuals. In particular see the sample communication plan.
The Independent Media Center, also called Indymedia or the IMC, is a loose network of amateur or "alternative" media organizations and journalists who organize into decentralized "collectives," normally around geographic locations. (Description from Wikipedia.) IMC was initially established to provide "grassroots" coverage of the Seattle World Trade Organisation protests, but has subsequently remained active and grown into a global affiliation of alternative media operators.
Very comprehensive and well-maintained resource site designed for journalists researching stories; links to media, newswires, stocks & markets, online references such as thesaurus, educational resources, directories, media careers.
Karen Friedman Enterprises
Karen Friedman Enterprises (media training, tip sheets & articles)
McLaughlin Associates media trainer Barry McLaughlin answers common communications questions.
MediaMap consultancy site, includes Expert PR; Free bi-weekly newsletter containing articles by industry experts and MediaMap staff writers
Site includes articles & tips.
Canadian site designed "to help advance research and education in media studies and critical thinking". Provides links to international news sources, media studies sites, and media resources "for media educators, students, researchers and the wider community".
Mitchell Friedman is a consultant who also teaches public relations at Golden Gate University (graduate level), San Jose State University (Professional Development Center), Stanford University (Continuing Studies), the University of California, Berkeley, Extension (International Diploma Program in Marketing), and the University of San Francisco (Undergraduate Program in Communication Studies). Site includes articles, and sample handout materials from his classes.
(A, Q, I, C)
Paul Griffin Communications is primarily a commercial site butincludes some useful freely available white papers and case studies.
Library of articles in Personal Trainer newsletter put out by US media training consultancy Barks Communciations.
Press Release Network
Press Release Network, Release distribution service, site includes a free subscription email newsletter, tip sheets & case studies.
Press Release Pointers
Press Release Pointers
Media relations tips.
Despite the unfortunate name, this is actually avery good strategic resource. Spin Project is"for organizations working to build a fair, just and equitable society that want to be heard in todays crowded media environment". It was formed in 1997 aspart of the Independent Media Institute(IMI), a nonprofit organisation that empowers people with independent journalism, information, and media tools. Of particular usefulness is the sample media plan.
Free newsletter with media relations tips & articles