These public relations resources links pages are sponsored by BulletPR. Thank you to Paul Matthews for updating and maintaining them. If you have a suggested link or spot a dead one, please email Paul by clicking here.
PR Resource Links - Marketing
The symbols next to some links [A, Q, I, or C] designate whether the item is primarily an academic, quasi-academic, industry-based, or commercial resource.
Brandweek is an online industry magazine, site also links to companion publications Adweek and Mediaweek.
Interactive Advertising Bureau
Interactive Advertising Bureau. New York-based trade assoc. for interactive advertising and marketing. IAB recommends guidelines and best practices, researches effectiveness of interactive media, and educates the advertising industry about interactivity. Site includes free materials in a research library, including articles, case studies, industry stats, interactive advertising how-to basics.
Assoc. for Interactive Marketing (AIM)
Assoc. for Interactive Marketing (AIM), an independent subsidiary of the Direct Marketing Assoc., a non-profit trade for interactive marketers and service providers. AIM supports members with community, education, advocacy, and opportunity.
Business Marketing Association
Business Marketing Assoc. Articles, white papers, resources.
Some free articles.
American Marketing Assoc. Articles, newsletter, industry reports & other resources. The AMA has over 40,000 members worldwide.
Weekly subscription newsletters on range of marketing topics, plus case study library.
Marketing Research Association
Marketing Research Assoc. U.S. opinion and marketing research industry assoc. Site includes resources such as industry news and press releases, useful glossary of terms, research calculators.
Publicity Insider is a commercial newsletter produced by Bill Stoller. He claims it provides PR Tips, Press Release Secrets, and the Inside Track to Huge Publicity! Its not free, but there are a few minor free resources on the site.
Direct Marketing Association
Direct Marketing Assoc. Up-to-date research, statistics and reports. DMA is the largest and oldest trade association for the direct, database and interactive marketing industry.
Institute of Direct Marketing
Institute of Direct Marketing. UK trade assoc. for direct marketers. Has an online knowledge centre, mostly for members but with some free access, for example to editorials in the online journal Interactive Marketing.