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Moloney, K. (2006). Rethinking Public Relations. London: Routledge

Reviewed by: Tom WatsonRethinking Public RelationsAbout the reviewer: Dr Tom Watson joined Bournemouth University'sMedia School as Reader in Communication in January 2007. Before then, he was Associate Professor in Communication and Head of the School of Communication at Charles Sturt University (CSU) in Australia . At Bournemouth, Dr Watsonis teaching corporate public relations to final year BA (Hons) Public Relations students and other units on Masters programmes, as well as continuing an active public relations research programme.

With Paul Noble, Dr Watson is the joint author of Evaluating PR: the best practice guide to planning, researching and evaluating public relations, published by Kogan Page. He was chairman of UKs Public Relations Consultants Association from 2000 to 2002 and had a 25 year career in corporate and consultancy public relations before joining CSU in 2003.

Purchase information: The book is available from good bookstores or direct from Routledge at http://www.routledge.com/

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