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Contributor Biographies 11.2

Moonhee Cho, Ph.D. is an assistant professor at the University of Tennessee, Knoxville. Her research focuses on public relations management, non-profit-donor management, public engagement, and strategic use of emerging media. Cho is the co-author of many refereed journal publications and book chapters. Cho earned her Ph.D. and M.A. in Mass Communication from University of Florida.


Maria De Moya, Ph.D. is an assistant professor of Public Relations in the College of Communication at DePaul University. Her research interests focus on social media, community, identity, ethic public relations campaigns and international public relations. De Moya earned her doctorate of philosophy in mass communication from University of Florida, and a master of arts in business and economic reporting (journalism) from New York University, where she was a Fulbright Scholar.


Michel M. Haigh (Ph.D., University of Oklahoma) is an associate professor in the College of Communications at Pennsylvania State University. She teaches courses in the public relations sequence. Her research interests are mass media influence and strategic communication. She has co-authored more than 35 conference presentations, seven of which have been recognized with a Top Paper award, and more than 30 articles.


Kane Hopkins is a lecturer in public relations at Massey University, Wellington. Kane has published on public relations practice, social media and the political blogosphere.


Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).


Teresa Mastin (Ph.D., Mass Media, Michigan State University, 1998) has taught strategic public relations for more than 16 years at both the undergraduate and graduate level. Her research expertise include: media advocacy as a public relations tool; media portrayals of health issues as related to women, disadvantaged and vulnerable populations; media portrayals of minorities; and Black media and public opinion. 

She has served as a Fulbright senior specialist in Rwanda and Kenya (AFRICA); as a board member of both the Association for Education in Journalism and Mass Communication (AEJMC) and the Midwest Association for Public Opinion Research, and as a past head of the AJEMC PR Division and AEJMC Commission on the Status of Women.  She sits on the board of HerStory Centre (Nairobi, Kenya) and Community Counseling Centers of Chicago (C4).

Teresas research has been published in Public Relations Journal; Public Relations Review; Health Communication; The Journal of Transcultural Nursing; Journalism and Mass Communication Quarterly; The Howard Journal of Communications; the Journal of Black Studies; and Journal of Elder Abuse & Neglect.


Sheila McAllister is an associate professor of public relations at Monmouth University (USA). In addition to teaching advanced undergraduate and graduate classes, Dr. McAllister serves as the co-faculty advisor to Monmouth University's Shadow PR Firm and Public Relations Student Society of America (PRSSA) Chapter.

Dr. McAllister, APR., brings a unique perspective to her students because she has over 20 years of experience in nearly all aspects of organizational communication, media relations, and public relations.

In direct alignment with her professional experience, Dr. McAllisters award-winning research has expanded the breadth and depth of research exploring Web-based public relations strategies for colleges and universities, from multiple perspectives utilizing various research methods.

Utilizing qualitative and quantitative research methods, Dr. McAllisters primary area of research interest focuses on the role that dialogic engagement plays in building and maintaining relationships with key publics.


Nance McCown is associate professor of communication, department co-chair, and PRSSA chapter advisor at Messiah College. A public relations practitioner and then freelancer for more than 25 years, she earned her M.J. from Temple University and her Ph.D. from University of Maryland (College Park). Nance teaches courses in principles of public relations, public relations writing, crisis communication/media relations, event planning, and campaigns. Her research interests include leadership and internal public relations as well as public relations education.


Gary Mersham is currently Professor at the School of Information and Social Sciences at the Open Polytechnic, Kuratini Tuwhera.


Tim Penning, PhD, APR, is an associate professor in the School of Communications at Grand Valley State University. He teaches undergraduate courses in public relations as well as a graduate course in communications management. His research interests are in the area of influences on public relations content, PR history, and nonprofit public relations.


Sharon Schoenmaker MB (General Management) BA (Organisational Communication and Public Relations)

Sharon lectures in the School of Communication and Creative Industries at Charles Sturt University in issues and crisis communication, strategic public relations practice and organisational communication in both postgraduate and undergraduate programs. Prior to joining CSU, Sharon practiced in the financial, education and not-for-profit sectors planning and developing strategic communication programs, managing events, developing policy and managing change for government and commercial clients.  In 2012, Sharon won the Faculty of Arts Award for Teaching Excellence.  Sharon is a Doctoral student researching in the fields of social media, relationship management and contemporary public relations practice.


Petra Theunissen is the Curriculum Leader for Public Relations and has taught at Auckland University of Technology (AUT) for over a decade.  Before she joined AUT, she worked in public relations, management, consulting and education. Besides having published two science fiction books, she also has written and contributed widely to book chapters and articles in the field of Communication and is co-editor of Public Relations and Communication Management: An Aotearoa/New Zealand Perspective. Her current research interests focus on Public Relations, and in particular dialogue, organisation-public relationships and social media.


Damion Waymer (Ph.D., Purdue University) is an associate professor of communication at Texas A&M University. He is an authority on issues of diversity, race, class, and gender in the context of public relations, issues management, corporate social responsibility (CSR), and strategic communication research. His research appears in outlets such as Journal of Applied Communication Research, Journal of Public Relations Research, Journalism & Mass Communication Educator, Management Communication Quarterly, Public Relations Inquiry, Public Relations Review, and elsewhere.


Nancy A. Wiencek, Ph.D., is an assistant professor at Rider University in New Jersey, teaching in both the undergraduate communication and graduate business communication programs.  She brings to her teaching nearly 20 years of professional experience in public relations, executive communication, and fundraising. Her research interests include web-based public relations, public relations theory-building, online fundraising, convergent media, and health and travel public relations.  Dr. Wiencek is the faculty adviser to the Public Relations Society at Rider University.


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