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Learning to Break the PR Habit

By
[1]

Most, if not all, who have practised, studied, and/or taught public relations in the U.S. have encountered an eye-rolling response from the uninitiated (as I was not so long ago) meant to discredit and belittle our chosen profession. My students and I have chosen to fight back with a few extra syllables, and the habit appears to be sticking."

[1] Brad Rawlins and Kevin Stoker of Brigham Young University provide an intriguing read in their paper, Taking the BS out of PR, presented at the International Public Relations Research Conference, March 2006, in Miami, Florida.

About the author:New Media and Public Relations New York: Peter Lang), and is accredited in public relations by the Public Relations Society of America.

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